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A Guide to Logo Colors

Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? What colors are appropriate for your brand?

There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.

When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Do you have a trendy or classy brand? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.

Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let us consider the warm colors first.

If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

Orange is a friendly, playful color. It is a color of energy. It is great with children.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

Let us now look at the opposite, the cool colors.

Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.

It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

The color of luxury is purple. It can be mysterious but it is grand and distinguished.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white is in their own category. Combined with other colors, they are very powerful.

In this website, you will learn more about logo colors so check it out!